Cookieless Revenue Analytics

Revenue tracking
without a single cookie.

Most analytics tools are cookieless but blind to revenue. Most attribution tools need cookies. Attrifast is the only tool with a cookie-free architecture that connects every Stripe payment to its traffic source — 100% visitor coverage, no consent banner required.

Free to start. No consent banner needed.

Cookie-free attribution architecture

Here is exactly what happens — from the moment a visitor lands to the moment a payment is attributed — without a single cookie touching their browser.

1
Visitor lands on page
The 4 KB Attrifast script loads. No cookies are set.
2
Session hash generated
A short-lived, non-persistent hash is created from non-identifying signals. It never crosses sessions and cannot identify an individual.
3
Visit recorded with source data
Source, UTM parameters, page URL, referrer, and timestamp are stored alongside the session hash — server-side.
4
Stripe webhook fires on payment
When the visitor completes a purchase, your payment provider sends a webhook to Attrifast instantly.
5
Server-side match links payment to session
Attrifast correlates the payment webhook with the active session hash. No client-side cookie needed for the join.
6
Attribution recorded in your dashboard
Revenue is attributed to the original channel, campaign, and page. RPV, conversion rate, and revenue by source update immediately.
What IS stored
  • Session hash (non-persistent, non-identifying)
  • Traffic source & UTM parameters
  • Page URL visited
  • Timestamp
  • Payment amount (from webhook)
What is NOT stored
  • IP address
  • Device fingerprint
  • Browser or OS details
  • Any personal data or PII
  • Cookies (none, ever)

What data is collected — and what isn't

Cookieless does not mean data-free. It means the data collected is aggregated, anonymous, and never tied to an individual. Here is a precise breakdown.

Session data
Collected

A short-lived session hash. Valid for the duration of the visit only. Cannot be re-linked to the same visitor on a future visit.

Not collected

Persistent identifiers, cross-visit tracking, user IDs, login state.

Traffic source data
Collected

Referrer URL, UTM source, UTM medium, UTM campaign, UTM content, UTM term. Stored with the session hash.

Not collected

Click IDs (gclid, fbclid), ad account data, third-party data.

Page data
Collected

Page URL, visit timestamp, number of pages visited per session.

Not collected

Scroll depth, mouse movements, keystrokes, form contents.

Payment data
Collected

Payment amount, currency, and timestamp — received via Stripe webhook. Linked server-side to the session hash.

Not collected

Card details, billing address, customer email, customer name.

Server-side matching explained

The key to cookie-free revenue attribution is the server-side match. Here is how it works without putting anything in the visitor's browser.

Step 1 — The visitor session is registered server-side

When the Attrifast script runs, it sends a lightweight event to our servers. We record the session hash, source, UTM data, and page URL. Nothing is written to the visitor's browser storage.

Step 2 — The payment webhook arrives

When a visitor completes a Stripe charge, the payment provider sends a webhook to Attrifast. This webhook contains the payment amount, currency, and a customer reference.

Step 3 — The join happens entirely on our servers

Attrifast matches the payment event to the session that was active at checkout time. The match uses timing and your site's session context — no cookie, no browser storage, no client-side join.

Why this is more reliable than cookie-based attribution

Cookie-based tools can lose the attribution link if the visitor clears cookies, switches browsers, or blocks cookies via ITP or an ad blocker. Server-side matching is immune to all of these. The session exists on your server, not in the visitor's browser.

Cookieless analytics landscape

Many tools are cookieless. Only Attrifast adds revenue attribution.

ToolCookie-freeRevenue attributionFree tier
Attrifast
Plausible
Fathom
UmamiSelf-host
Pirsch
Triple Whale
Google Analytics

Attrifast is the only cookieless analytics tool with built-in Stripe revenue attribution.

How to set up cookie-free revenue tracking

No developer needed. No cookie consent configuration. No data processing agreement to sign. Up and running in under two minutes.

1

Add the 4 KB script to your site

Paste one line of HTML before the closing </head> tag on every page. The script is 4 KB, loads asynchronously, and sets zero cookies. Works on any website — static, WordPress, Webflow, Next.js, or custom.

<script defer src="https://cdn.attrifast.com/attrifast.js" data-site="YOUR_SITE_ID"></script>
2

Connect Stripe

In your Attrifast dashboard, click "Connect Stripe" and follow the OAuth flow. Attrifast registers a webhook endpoint with your payment provider. No API keys to copy, no manual configuration.

3

See revenue by channel — instantly

As soon as a payment comes in, Attrifast matches it to the originating session and updates your dashboard. Revenue by source, UTM campaign, and landing page appears in real time. No sampling, no processing delay.

Browser compatibility

Cookie-free tracking is not a workaround — it is a design decision that makes Attrifast immune to browser restrictions that are breaking cookie-based tools.

Safari (ITP)

Full coverage

Safari's Intelligent Tracking Prevention blocks third-party cookies and limits first-party cookies to 7 days. Since Attrifast uses no cookies, ITP has zero effect on data accuracy.

Firefox (ETP)

Full coverage

Firefox's Enhanced Tracking Protection blocks known trackers. Attrifast does not appear in any tracker blocklists because it does not track individuals.

Chrome (cookie deprecation)

Full coverage

Chrome completed third-party cookie deprecation. Attrifast has never relied on third-party cookies — first-party or otherwise. No migration needed.

Ad blockers (uBlock, Brave)

Mostly unaffected

Some aggressive ad blockers block all analytics scripts. Attrifast's privacy-first design means it is not included in most blocklists, so impact is minimal compared to GA4.

Revenue tracking without cookies — by design

See which channels drive Stripe revenue. No cookies, no consent banners, 100% visitor coverage.

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